Survey Introduction — Vimeo Performance Report

71% avg. watched

Strong retention for an onboarding video

Viewers watched 71% of a 95-second video — above the 47% benchmark for videos under five minutes. 106 of 161 views resulted in a full finish. The video is doing its job.

↑ Above 47% benchmark 65.8% finish rate 95.0% traffic from Zoho survey

Views

161

17.3% view rate from impressions

Unique viewers

115

40.5% of unique impressions

Avg. watched

1:07

Of 1:35 total runtime

Finishes

106

65.8% completion rate

01 Watch retention

Where viewers leave

Viewer count at each 25% milestone. Drop at 100% may be a tracking artifact.

02 Audience funnel

Impressions to completions

The funnel compresses sharply from impressions to unique views.

Count

03 Top regions

Views by country

US and India produce half of all views.

Views Finishes

04 Device mix

Phone-first audience

63% of views come from mobile devices.

Phone Desktop Tablet

05 Traffic source

Zoho survey dominates

153 of 161 views arrive through the embedded survey.

Views Finishes

06 Practical insights

What the data says to do

Actions tied to observed patterns.

Keep the survey embed. survey.zohopublic.com produced 153 of 161 views and 103 of 106 finishes. Don't redistribute traffic away from it.
Optimize for phones first. 102 of 161 views arrived on phones. Larger captions, faster context, and a visible next step in the first 15 seconds.
Tighten the ending. 110 viewers reach 75%, but Vimeo logs 0 at 100%. The final 25 seconds are a drop-off risk or a tracking gap — both need investigation.
US + India are your QA baseline. They produce 80 of 161 views and 59 of 106 finishes combined. Segment on these two countries first when testing changes.
Connect video and survey completion. Link Vimeo finish events with Zoho submission data to confirm whether video completion predicts survey follow-through.

07 Recommended next moves

Before scaling the survey path

Priority order, based on impact.

Fix the final 10 seconds

Add a direct next step with on-screen text and narration. The 75% milestone still has 110 viewers but the finish counter logs 0.

Create a mobile-first cut

Larger captions, less small text, a first sentence that tells the viewer what to do after watching.

Track survey completion after the video

Connect Vimeo completion data to Zoho survey submissions. This validates whether video completion predicts conversion.

Preserve the core structure

71% average watched is strong for a short onboarding video. Only test the opening hook, captions, and final CTA — not the full video.

Build a region segment view

Compare US, India, Pakistan, Nigeria, and Philippines for completion and survey conversion. These five countries produce most current views.

08 Region detail

Full country breakdown

All countries with 2+ views in the reporting period.

Region	Views	Impressions	Unique viewers	Avg. watched	Finishes
United States	44	229	26	83%	37
India	36	268	24	60%	22
Pakistan	10	39	7	76%	8
Nigeria	9	23	6	88%	6
Philippines	8	75	4	54%	4
Egypt	6	11	4	33%	0
Canada	5	27	4	80%	4
France	5	17	4	43%	2
Australia	3	10	3	99%	3
Ghana	3	12	3	70%	2
Morocco	3	4	2	61%	1
Tunisia	3	3	3	42%	1
Cameroon	2	4	2	86%	1
Germany	2	5	2	100%	2
United Kingdom	2	27	2	58%	0
Romania	2	12	2	66%	1
South Africa	2	19	2	98%	2

09 Source detail

By referrer

Zoho survey embed accounts for nearly all meaningful views.

Source	Views	Avg. %	Finishes
survey.zohopublic.com	153	72%	103
cliq.zoho.com	3	68%	2
vimeo.com	3	34%	1
survey.zoho.com	2	46%	0

10 Device detail

By device type

Desktop viewers watch longer and finish more often per view.

Device	Views	Avg. %	Finishes
Phone	102	69%	67
Desktop	57	76%	37
Tablet	2	50%	2
Other	0	—	0